6 tech trends in the hospitality industry in 2022

Computer screen in man's hand.  Image copyright: Jonas Lopey
photo by photo by Tobias

What are you looking for in a place to stay? It’s no longer just a bed for the night and Wi-Fi, is it? When many of us book these days, we look at what is being offered in terms of comfort, security and the technology we need.

Smart hospitality business owners know this and have moved to meet this demand, gain loyalty and stay competitive.

But what are some of the most common technology trends that are particularly driven by the dominant global powers in 2022? Let’s find out.

#1. Virtual Reality, Artificial Intelligence and Augmented Reality

These three elements are related to some degree, but it is interesting to see how they are adopted by the hospitality industry in 2022, in many cases for the first time.

  • VR (Virtual Reality) It is a simulation of a real environment or situation. It’s an important development that has a special impact when a potential guest considers making a reservation. Thanks to VR, the guest can see what is on offer before deciding whether to make a reservation at a guesthouse.
  • AI (Artificial Intelligence) In the form of chatbots that appear when it is impossible to have available employees. It also allows customers to interact and reach hospitality establishments via a range of digital channels, 24/7. We may not like them all, but chat bots can handle and respond to simple questions or forward queries to a human when necessary.
  • augmented reality It is similar to virtual reality technology in that it can be accessed digitally. However, all you need is a smartphone or internet connection. Unlike virtual reality, the user cannot enter a simulated reality. What this does is improve the environment by providing multi-layered information. An example is touch-activated interactive maps that provide a wealth of information.

Each of these elements adds a layer of value and convenience to the customer while freeing employees to focus on other tasks and functions.

#2. Energy-saving technology and the Internet of Things

Because of the war in Ukraine, every company in 2022 is increasingly focused on saving energy costs. Incorporating technology that helps do this is a clear trend in the hospitality industry in 2022. Options include Latest sensors and detectors It can monitor whether rooms or areas are occupied and cut off power to those that are not.

At the same time, the IOT (Internet of Things) allows connection to a group of “smart” devices and devices that collect data and interact over the Internet. This can be used to monitor and adjust thermostats and lighting and helps save energy costs as well.

# 3. Cyber ​​Security

Without cybersecurity to protect the data of businesses and their customers, the technology used comes with risks that may outweigh the benefits. The hospitality sector received a stark warning in June 2022 when One of the best luxury resorts in Oregon, USA was targeted and Theft of sensitive information of employees and guests.

Besides, the war in Ukraine has led to the escalation of cyber attacks all over the world. It is clear that investing in stronger cybersecurity protection is becoming a trend in 2022. Therefore, to protect your valuable data as a hospitality manager/owner, you must:

  • Protect your devices And your customers are using a VPN that encrypts the data.
  • Use the guest network to separate their activities from those of your employees.
  • Provide e-awareness training to your employees.
  • Use cloud data and backup.

These and other measures, will go a long way to providing protection to the hospitality business, its customers and its reputation.

#4. Voice search and control

Many of us use voice search via our smartphones or personal assistants like Siri. We’re so used to using audio for a bunch of features that a lot of people now expect it when they’re away from home, too.

Tech-savvy and contemporary hotel owners understand that this capability should be incorporated into hotels as well for the following reasons:

  • Booking engines and websites must be regulated to work with this technology.
  • Some guests wish to stay in sound-controlled accommodations with lights and other in-room appliances.

It is beneficial for everyone because it is convenient for customers and makes life easier for employees. It also helps reduce touch technology that may affect the spread of COVID-19.

#5. Contactless Payments

Contactless payment methods are increasingly popular among consumers and service providers alike. However, health concerns caused by COVID-19 have given more impetus to the automated hands-free payment system.

During the pandemic, customers have become accustomed to using or being able to access certain technologies. This has increased the demand and expectations for these technologies in 2022.

In addition to hygiene considerations, contactless payments are also beneficial for hospitality sellers because they are fast and compatible with loyalty programs. Both build customer satisfaction. This trend has taken hold because many customers now prefer contactless and cashless transactions.

A man holding a smartphone using a scanner.
Image copyright: Jonas Lopey

Image source: Jonas Leop

#6. Mobile check-in and communicate with guest via Messenger

Mobile check-in Reduces or eliminates the need for face-to-face interactions. It also allows customers a greater degree of freedom and flexibility about when they arrive and access their rooms. At the same time, queuing at reception desks and other delays – while there are health concerns – are prevented, limiting human exposure.

However, hotels still want to communicate with their customers. Even if mobile check-in and other technologies reduce traditional touch points.

Message the guests Address this, but it turns out that people aren’t keen on using a hotel-specific app. They prefer to communicate through the applications they already use. Following up on customer likes improves communication between businesses and customers and makes it easier for the customer to manage their reservations. This function is often combined with artificial intelligence in the form of a chatbot.

In addition, the industry is experiencing a labor crisis in 2022. Mobile payments, messaging, and chatbots help mitigate or offset this shortage.

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