Aces win first franchise championship – Las Vegas – History – WNBA.com

On December 11, 2017, a press conference was held at the Mandalay Bay Resort to formally present the Las Vegas Aces to the WNBA. In addition to revealing the team name, logo and colors, there were two words on the background: “All in”.

From a marketing point of view, the logo was perfect. It was a great wordplay, with the team’s playing card title being tied to the act of pushing all of your chips into a final bet on a big hand.

But the phrase also embodied the idea of ​​being “All In” when bringing this franchise from San Antonio to Las Vegas, creating a new market for the WNBA, building a winning culture, and putting a great product on the field in the entertainment capital of the world.

Entering the 2022 WNBA Playoffs, Aces revealed a new post-season slogan: “Raise The Stakes.” Sure, getting the best record during the regular season was pretty cool. That was winning the second annual Commissioner’s Cup (and earning those rewards!). But the stakes are at their highest in the post-season, and the team will have to reach new heights to finally break through and win that elusive first championship.

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