Brent Bushnell Co-Founder on Engineering Entertainment and Social Fun at New Two Bit Circus in Dallas » Dallas Innovates

Brent Bushnell
Co-founder and Chairman of the Board
Two circus bits
…on the official launch of the indoor mini-theme “Two Bit Circus” in Park Lane shops in Dallas.

After a comfortable opening two months in the past, Two Bit Circus formally launched Tuesday in its Park Lane shops in Dallas, It homes 35,000 sq. toes of technologically enhanced leisure. Sights embody arcade video games. VR, AR, and “prolonged actuality” experiences; “story rooms”; reimagined carnival video games; and extra.

There’s even a robotic bartender named after him Guillermoin addition to the traditional “Carnival Eats” to go together with the “Molecular Blends” cocktails.

It’s the second location for Two Bit Circus, an idea initially launched in Los Angeles. “We have all the time recognized that Dallas neighborhood is the right viewers Bushnell stated final spring.

After its first official day, Two Bit Circus held a launch social gathering – and it was filled with traders from DC manufacturing unitAnd several other native startups and innovators seeking to don a VR headset and kill some zombies. (topgolf chief government officer Eric Anderson Among the many firm’s different traders.)

Co-founder and Chairman of the Board Brent Bushnell He flew for the launch, as did the co-founder and chief know-how officer Eric Gradman and CMO Andy Levy.

Two of the co-founders of Bit Circus, Brent Bushnell and Eric Gradman [Photo: Dallas Innovates]

Bushnell’s father based each Atari and Chuck E. Cheese

Bushnell’s father Nolan based each Atari and Chucky Cheese earlier than the age of 40, so younger Brent was raised as a “beta tester” for all their video games and video video games. Early in his profession, Brent Bushnell developed video games for company sponsors and animated issues just like the Tremendous Bowl. This led him to construct the STEAM Carnival – an academic part of STEAM Schooling, to introduce some of these video games to youngsters. That is when he and Gradman determined, “, let’s get a everlasting house for all of this.” Born to Bit Circus.

Co-founders Gradman and Bushnell met practically 15 years in the past. They each had “regular” engineering jobs earlier than venturing into the world of small amusements. Gradman has a colourful historical past as a circus performer, skilled whistleblower, automaton, and inventor. He beforehand labored with a authorities contractor to construct robotic prototypes. I believe DoD work.

“It was a very cool piece of labor,” Gradman instructed us on the launch occasion final night time. However, he says, Two Bit Circus matches his persona. Now that he is creating issues which can be an entertaining blast for Two Bit Circus visitors—and conserving their stroll on prime, Gradman appears proper at house.

Bringing individuals along with multiplayer video games

HoloGate. [Photo: Dallas Innovates]

One of many issues we noticed at Two Bit Circus final night time was an limitless sequence of combos bobbing throughout the concrete flooring, discovering their manner into the whole lot from Hungry Hippo to futuristic, floor-shaking VR HyperDeck to story rooms (its model of Hungry Hippo) escape rooms), the place groups race to do issues like rescue an “Working Room” doll.

All of this teamwork is a part of the plan, Bushnell instructed us.

“Within the amusement business, a variety of it’s constructed round single-player video games,” he stated. “It is business lore that it needs to be single participant. That was one thing we stated no. Most issues listed here are multiplayer, and also you get two to 4 individuals collectively. That was a enjoyable design limitation. Nevertheless it’s essential, particularly post-COVID, that all of us get We dwell in a single individual. We’re a bit of on the psychological well being entrance.”

The staff creates 70% of the video games within the “circus” – digital and augmented actuality are sights

Flying AR/VR Dinosaur at Two Bit Circus. [Photo: Dallas Innovates]

CMO Andy Levy He instructed us that the corporate’s staff created 70% of the video games on the sprawling website.

“You bear in mind frenzy, the online game the place you must demolish buildings? Levi confirmed us a sport that had two actual wrecking balls that gamers may swing to trigger injury that scored factors. “That is the bodily model of him. That is the factor about our video games — they’re actually meant to be bodily video games you can play collectively.”

There’s additionally a practical model of sweet crushVR rollercoasters and way more.

Numerous the enjoyable at Two Bit Circus, Bushnell stated, is watching individuals go to entire different worlds by way of digital actuality — or experiencing it your self.

Present why people are “hackable”.

The 2 attend the grand opening ceremony at Circus Pete. [Photo: Quincy Preston]

“It is wonderful,” he stated. “It reveals the facility of the thoughts — how permeable people are, since you’re standing on strong concrete. There’s nowhere your physique can go in actual life. However in VR, you are holding on to a rickety rope and ladder. It is vibrational and all that stuff mixed” makes individuals really feel They escaped to a different world.

“Within the HyperDeck, individuals are screaming at zombies. Your rational thoughts is like, I am on the ground. I am in the course of a mall, proper? I am wonderful — and then you definately get these VR zombies dwell and also you’re within the sport.”

There’s additionally the old-school traditional SkeeBall at Two Bit Circus, together with a cool fashionable taking pictures gallery with pistols and rifles that electronically shoot down previous tin cans, spinning geese, and different targets.

“As a result of, you recognize, we’re in Texas in any case,” Levy stated.

Extra scenes from Two Bit Circus:

Guillermo, the robotic bartender. [Photo: Dallas Innovates]

HoloGate at Two Bit Circus [Photo: Dallas Innovates]

Hyperdeck two bit circus [Photo: David Seeley]

“Story Room” at Two Bit Circus. [Photo: David Seeley]

Old-fashioned Skee-Ball at Two Bit Circus [Photo: David Seeley]

Brent Bushnell. [Photo: Dallas Innovates]


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