January 23, 2023
Media and leisure catalog administration firm Material has acquired the Web Video Archive (IVA).
For the previous eighteen years, IVA has offered promotional content material for movie, tv and video games to a number of the media trade’s greatest names. The IVA database incorporates leisure trailers, in addition to film and TV metadata. IVA additionally offers insights into what titles are trending every day, rankings, future releases, and hyperlinks to the place to view or buy content material.
“The acquisition permits Material, whose shoppers embody Warner Bros. Discovery, Paramount International, HBO, MGM and FOX, to ship larger worth by immediately matching titles to the IVA library, and enabling information sharing throughout Material shoppers,” in line with a launch. firm.
“With mutual clients calling for IVA to combine with Material, it was clear that our two companies have been very complementary,” Rhodes Mason, President of IVA, stated in an announcement. “Material’s potential to attach provide chain methods in addition to tackle administration and enrichment is a pure match for IVA. The mix of enrichment and information matching, plus the flexibility to replace tens of tens of millions of shoppers throughout IVA’s content material discovery platforms instantly, can allow this profit. IVA clients with real-time information on the level of creation and offers Material clients larger management over the supply of the info. The mix of the 2 firms will allow clients to effectively leverage the entire new and progressive leisure merchandise that exist at the moment and sooner or later.”
Based in 2018, Material manages greater than 20 million addresses for its clients.
“Integrating IVA companies natively into the Material platform will assist us extra simply standardize our clients’ tackle catalogs, present insights into their advertising and marketing, and validate their licensing throughout streaming platforms,” Rob Delph, Material CEO, stated in an announcement. “On the finish of the day, this acquisition is about listening to our clients’ wants, and arising with methods to ship extra worth by way of our instruments and companies. This acquisition will speed up Material’s potential to effectively and cost-effectively handle buyer tackle catalogs in a single location, and allow the sharing of that info with higher management and accuracy.”