From a foldable billboard to a foldable drone display, the creative marketing of foldable Galaxy phones has been seen around the world – Samsung Mobile Press

The world is fascinated by the undeniable magic of foldable phones.

The Galaxy Z Flip4 and Galaxy Z Fold4 from Samsung Electronics have become icons in the global smartphone market. In addition to the attractive design and unique functions of the devices, Samsung has launched many creative marketing campaigns in cities around the world to arouse interest among the public. To explore some of the unique ways the company is advertising its popular foldable devices, Samsung’s newsroom features some of the campaigns that are getting consumers around the world excited to buy the Galaxy Z Flip4 and Z Fold4.

Capture your best angle in Brazil

Unique outdoor folding advertisements (OOH) in Rio de Janeiro and Sao Paulo, Brazil

In Rio de Janeiro and Sao Paulo in Brazil, passers-by can catch a glimpse of the Galaxy Z Flip4 by viewing large outdoor billboards (OOH) centered around the theme of “seeing life from the best angle”. This ad series shows what the phone looks like when folded. If you upload a selfie to social media with the hashtag #GalaxyExperienceRJ, the photo will appear on the huge billboard in the form of the Galaxy Z Flip4 cover screen. Additionally, billboards installed around the clock in four downtown venues have caught the public’s attention, as billboards fold and unfold like the devices themselves.

Comfortable and eye-catching Galaxy Z Flip4 chairs in Belgium

An example of Galaxy Z Flip4 chairs at a bus stop in Belgium

In Belgium, Samsung has installed Galaxy Z Flip4-shaped chairs at bus stops. The phones can be used as actual chairs, providing a comfortable seat and an interesting view for those waiting for the bus. Marketing of the fun bus stop began on August 26 and ran for about a month at five different venues, including the posh Avenue Louise in Brussels and the Antwerp Opera Street in Belgium.

Unleash your creativity with Galaxy Z Flip4 FlexCam in Japan

FlexCam content “Goldfishes Flying in the Sky” was created in collaboration with a Japanese influencer

Marketing in Japan for the Galaxy Z Flip4 demonstrated both the phone’s water resistance and FlexCam feature. By folding the phone in half and placing it in a tank filled with water, the phone’s camera captured a stunning and fantastical image of a goldfish flying in the sky. The campaign generated positive reactions and increased in popularity in just under a month, garnering 240,000 likes in Japan in 20 days. The unique content aroused the curiosity of viewers, which led to many comments from people who want to try out the smartphone for themselves. The techniques used to create this content can be seen on the Japanese influencer’s Instagram account (@aaa_tsushi_).

A phone that moves with you in the Czech Republic

Tram encapsulation in Prague, Czech Republic, serving as an OOH advertisement in the city

Starting on August 28, a purple tram showcasing one of the distinctive colors of the Galaxy Z Flip4 will run across Prague in the Czech Republic. Additionally, the FlexCam Z Flip is designed to fit within the window of a tram, making tram passengers appear as if they were people photographed by a phone. Trams running different routes will feature this decorative wrap until February next year, helping to carry passengers while also attracting the attention of those in town.

Light up the night with Galaxy Z Series in Taiwan

A unique event using 500 drones when unveiling the new Galaxy Z Fold4 and Galaxy Z Flip4 in Taiwan

Combining the latest technology and new Galaxy smart devices, Samsung unveiled its Galaxy Z Fold4 and Galaxy Z Flip4 with a captivating drone show at Riyue Tan (Lunar Sun Lake) in Taiwan. Since phones are symmetrical both vertically and horizontally, their design is similar to a mirror. Similarly, the reflection of the moon on the surface of the lake also has a mirror-like quality. Inspired by these images, Samsung Electronics Taiwan chose Sun Moon Lake for the location of the drone demonstration, hoping to create synergies through the event with the similarities between the product and the site.

During the show, a total of 500 drones, which were synchronized and arranged over the course of a 30-day training period, were equipped with bright lights that moved across the sky to form the silhouettes of the Galaxy Z Fold4 and Z Flip4 as well as the word ‘galaxy’ and more. Drones decorated the night sky and touched the hearts of those present.

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