NBCU Deal with Meta Will Bring Peacock, ‘The Office’, and More to VR

Are you ready to mingle with the Dunder Mifflin gang in virtual reality?

deadwith the aim of sparking wider interest in virtual reality, announced a partnership with NBC Global Under which companies will work to bring the media company peacock Streaming app and a bunch of features for the Meta Quest VR headset. Meta announced the NBCU charter at Meta Connect 2022, the annual developer conference, along with other content partnerships and product news.

NBCU’s new VR content, scheduled for release in the Quest Headphones in 2023, will include VR experiences from the popular sitcom “The Office,” Universal Monsters, DreamWorks Animation, Blumhouse, and Universal Studios’ Halloween Horror Nights.

Connect presentation focus: CEO Mark Zuckerberg announced the Meta Quest Pro, the company’s next generation of VR headsets. Priced at $1,500, the device will ship on October 25th. That’s three times the current list price of the more expensive Meta Quest 2 models ($500 with 256 GB of storage, $400 with 128 GB).

Previously codenamed Project Cambria, the high-end virtual reality and mixed reality headset was the first headset from Meta to integrate inward-facing sensors to “capture natural facial expressions and eye tracking,” according to the company. The Meta Quest Pro’s outward-facing cameras capture four times as many pixels as the Meta Quest 2 – making it the company’s first full-color mixed reality device – and feature a sleeker design with a new curved battery on the back. The unit includes 256 GB of storage, 12 GB of RAM, 10 advanced VR/MR sensors and spatial audio support.

“Virtual reality is no longer an obscure hobby,” Zuckerberg said, claiming that millions of people already use virtual reality to play games, interact with others, and collaborate with co-workers.

Among other news, Meta has announced a partnership with Microsoft to bring its suite of productivity software and Xbox Cloud Gaming service to the Meta Quest headset. Additionally, Meta has announced plans to integrate Microsoft Teams and Zoom conferencing into VR workspaces, to allow users to participate using their avatars.

Also on the gaming front, Meta revealed that Marvel’s Iron Man VR, which was previously available on PlayStation VR, will be coming to Meta Quest 2 on November 3 through a deal with Sony Interactive Entertainment and Marvel Entertainment. In addition, “Between Us VR” for Meta Quest 2 will be released on November 10, and Skydance Interactive’s “The Walking Dead: Saints & Sinners – Chapter 2: Retribution” will hit the platform on December 1.

Meta has also offered improvements to the avatars available across its platforms – including the addition of legs, while also introducing full-body avatars. (It’s surprisingly hard for VR to represent legs, according to Zuckerberg.) Meta VR avatars will also get new options for body types and skin color, as well as new clothes including those coming from Netflix. Zuckerberg also featured Meta Research on frighteningly realistic VR avatars.

“We invested in this because we believe there is huge potential here,” Zuckerberg said.

In the NBCU partnership, details aren’t immediately available for what Peacock or other experiences in VR will look like on the Meta Quest headset.

For its part, the NBCU is clearly looking at every possible opportunity to push some wind into the peacock’s sails. Last week, NBCUniversal CEO Jeff Shell, director of the media company, claimed Gained more than 2 million paid subscribers in the third quarter, reaching 15 million. This came after Peacock’s paying customer base was flat in the second quarter. Shell has credited a robust content pool, including the day-to-day Peacock claims rights to episodes of Hulu’s NBCU shows.

According to Meta, the Quest Store has generated $1.5 billion in sales to date, and 33 of the 400 VR titles in the library have generated more than $10 million so far. However, Meta Reality Labs, which includes the VR and AR business, has been a drag on the company’s overall earnings. for The second quarter of 2022Reality Labs’ operating loss widened to $2.81 billion versus a loss of $2.43 billion a year earlier as revenue increased $452 million (up 48% year-over-year).

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