New mental health website founded by Selena Gomez and powered by Serena Williams VC

A startup called Wondermind wants to help you get mentally fit. The site was co-founded by singer and actress Selena Gomez and her mother, Mandy Tiffey, and Businesswoman Newsletter Daniela PearsonEmphasizes mental fitness. Its core philosophy is that mental wellness requires daily effort – in the same way that achieving physical fitness requires regular exercise.

The company, which was first announced in November 2021, raised $5 million in August from Serena Williams’ venture capital firm Serena Ventures, valuing the startup ahead of revenue at $100 million. So far, visitors to Wondermind have signed up for her emails, which the company says it sends to 500,000 people. Today, Wondermind announces the launch of its website. Its goal is “to democratize and destigmatize concern for your mental health.”

Pearson, the co-CEO of Wondermind, is aimed at a wide audience. “We pursue everyone with feelings – not only [people with] “Mental health disorders,” she says. Pearson describes the site in an email to Forbes “As a much more attractive, more interesting competitor to Psychology Today, WebMD, etc. to the millions of people who search for mental health every day.”

Societal concerns about mental health have intensified during the Covid-19 pandemic, as the number of people with various conditions has increased. 39 percent of those surveyed by the US Census Bureau in late April and early May this year had experienced symptoms of anxiety and depression in the previous four weeks, according to the Centers for Disease Control and Prevention. Young people are particularly challenging. More than half of Californians ages 18 to 24 reported depression, while 31% said they had experienced suicidal ideation and 16% self-harm, according to a survey of 800 young adults commissioned by the California Endowment Health and mentioned before Los Angeles Times. The California survey found multiple barriers to getting help: Nearly half of those who wanted to speak with a mental health professional couldn’t, often due to cost and lack of access.

The founders of The Wondermind bring their personal experiences with mental health to their new company. In August 2021, Gomez spoke to me deer magazine About my diagnosis of bipolar disorder in 2018. “I felt a lot of weight lifted off me when I found out,” she tells Elle. “I can take a deep breath and say, ‘That explains a lot. Tiffy, CEO of Kicked to the Curb Productions, has talk to me Forbes About the misdiagnosis and later found out she had Attention Deficit Hyperactivity Disorder (ADHD). Pearson describe it About learning, as a high school student, that she had OCD, but she didn’t get treatment until she was big in college — after three months of crying every day and sometimes hitting her hands on the floor until she bled. Her grades were so low that she was worried about being expelled from Boston University. She knew her parents didn’t believe in therapists, so she used some of the money Newsette had earned for her newsletter to pay for the treatment. Description of its processor Prozac. This, combined with cognitive behavioral therapy, helped her turn things around. I made the dean’s list and graduated with almost all the applicants.

Wondermind’s content will be a mix of interviews, articles, and advice on mental health and fitness. The Filter by Your Feelings tool will suggest content to readers based on how they feel, whether it’s loneliness, anger, happiness or sadness. The company says it has engaged an advisory panel of 11 mental health professionals to ensure the content is “accurate, responsive, comprehensive and relevant”.

Pearson’s goal is to empower people to be their best self. “I don’t want anyone with mental health issues to exclude themselves from success,” she said. Forbes in August.

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