Ray of Kings Victory: Vivek Ranadive tells the story behind the purple sight

Three new words echoed around Sacramento this fall:

light. The. packages.

Powered by four purple lasers that sit above the grand entrance to the Golden 1 Center and light up the Sacramento skyline after each win, the Kings’ victory ray has been revealed this season and has taken on a life of its own as Kings fans gather behind the color purple. Light rising in the sky.

“I love the idea of ​​this going into outer space,” Kings owner Vivek Ranadivé said in an interview with NBC Sports California on Thursday. It goes way beyond what the human eye can see. As a tech person, having four lasers in outer space is kind of cool.

“I want the aliens to see it,” Ranadevi joked. “I want it to go so far that everyone can see it.”

The Kings’ victory ray was first introduced to the city of Sacramento on September 16 – “916 days” – and first lit up the sky on October 29 after the team’s first win of the 2022-23 NBA season, a 119-113 victory over the Miami Heat at home.

Her lasers will point to the stars after every Kings win this season and beyond. Home or away, zodiac signs will be greeted with a hint of purple royalty.

The Victory Laser Beam is the brainchild of Kings Chief Commercial Officer John Reinhart and was inspired by the Los Angeles Angels “Big A” sign in the Angel Stadium parking lot in Anaheim. After each Angels win, the halo at the top of the “Big A” lights up to let people passing by know that their favorite baseball team is victorious that night.

Rinehart brought the concept back to Northern California, 400 miles above Interstate 5. But for Ranadivé, getting a scene — more specifically, a purple scene — for Kings fans to get involved and rally behind them was always in the plans.

Ranadivé purchased the Kings franchise in May 2013. Seventeen months later, construction officially began in downtown Sacramento, and the Golden 1 Center opened its grand opening prior to the 2016-2017 NBA season.

While making plans for the world-class arena, Ranadive reached out to David Kelly, a mutual friend of Steve Jobs and CEO of the design and consulting firm IDEO. Kelly planted a new tale in Ranadevi’s mind that transformed into his new assignment.

“When I went to see David Kelly, he said, ‘Look, you have to know what your purple lights are,'” Ranadive told NBC Sports California. I said, “What do you mean?” And he said, “Well, if you ever go to the Virgin [Airlines], you step on the plane, you sit down, and you see these purple lights. You know right away that this will be unlike any other experience you’ve had with any other airline. It will be unique. It will be special, and you look forward to it.”

Ranadevi went back and discovered what the Kings’ “purple lights” allure was: the unique design of the Golden 1 Centre, a basketball cathedral that’s equally beautiful inside and out.

With Sacramento’s seventh season kicking off at the Golden 1 Center on Oct. 19, Ranadive and company have found new “purple lights.” Literally. In the form of 1000 watts of RGB laser power, the world’s brightest full color laser equipment. And the only thing of its kind in the NBA.

“Hey, I’m going to do better than the purple lights,” Ranadevi recalls saying. “I will do this laser.”

“We played with different ideas. Do we light up the Capitol? Do we light the bridge? What do we do? But we really wanted it to pop from our building. So, there you go. We now have purple lights in the shape of a beam shooting out into outer space.”

Unsurprisingly, Kings fans instantly fell in love with the victory ray. The players did too.

On Tuesday night, when Sacramento scored the second most points in a single game since the franchise moved from Kansas City and handily defeated the Brooklyn Nets 153-121, the Kings improved to 7-6 on the season. Take note of the world of the NBA. And the beam of victory of the kings took center stage.

NBA Twitter, which hasn’t been terribly nice to the Kings (or anyone, really) due to the franchise’s recent struggles, has fallen almost unanimously in love with the Kings’ new purple lasers lighting up the Sacramento night sky.

“I think we might stand out as the second person [favorite] Somehow team because we’ve had such a long time [playoff] Ranadevi said, “The number of people who have approached me and said, ‘I’m really glad you’re having some success. And this ray is really great and symbolizes it.

“My vision has always been to create a scene. That’s what we did. This is that fireplace – we make a fire and everyone can gather around it.

“This is like a huge fire going into outer space.”

Kevin Huerter, acquired in a trade with the Atlanta Hawks in July, has already made a huge impact on the franchise. Mostly with three-point shooting, but Huerter’s prowess on social media has started another trend among Kings fans.

“Still OMW,” Huerter captioned a recent Instagram post. “#BeamTeam.”

Cheer on the basketball world and watch documentaries on “Dream Team” and “Redeem Team”. But now, she has a “Beam Team”—a young, fast, explosive, and exciting team that has the entire city of Sacramento behind it.

By the way, the title “Team Beam” is endorsed by Ranadevi.

“I think it’s cool,” Ranadive told NBC Sports California of the team’s new logo. “Anything that brings people together. Kevin, he’s been great for the team. I have to travel with the team – if you just see the chemistry they have, you can see that something is brewing there. Kevin is new, and he’s already loved by everyone.

“So, I think being called ‘Team Beam’ is kind of cool.”

Related: Brown’s mission to establish a culture of royalty works

It’s been sixteen long seasons since the Kings last made it to the NBA’s post-season bracket. Eight wins in the Kings’ first 16 games doesn’t make a playoff appearance a guarantee.

The road, though, is easy to see. One lit by a team with a dynamic young core, a fun personality, a coach with tournament experience and, of course, four purple lasers over the Golden 1 center.

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